Fuel: Where Every Health Plan Starts

Fueling the Five Elements

Here at Clay, we teach that Fuel is where health begins—and often, where it turns around. It’s one of the Five Elements of Health we coach every client on, alongside movement, recovery, environment, and connection. I’ve seen first-hand how transformational fueling can be—especially when it’s aligned with your biomarkers and your lifestyle.

Many of my clients come in stuck: tired, inflamed, or unable to lose weight, despite doing all the “right” things. But with data-backed insights and a coaching approach that addresses behavior change, they begin to shift—not just what they eat, but how they think about food. Fuel becomes power. Fuel becomes healing. And for those willing to rework their habits, the gains go way beyond the gym.

No Matter Who You Are, This Applies:

• A healthy metabolism doesn’t need caffeine. If your body requires caffeine to function, something’s off. Fix the sleep, fix the fuel, then taper off the crutch.

• You stay alive with protein. Protein is non-negotiable. It fuels repair, growth, immune defense, and hormone balance. Prioritize it, and many other things fall into place. Quality matters—animal-based sources generally provide better amino acid profiles, especially leucine for muscle protein synthesis. (Dr. Don Layman’s work)

• You fuel your life with fat. Fat supports healthy cells, hormones, and your brain. It’s not the villain. And no, dietary cholesterol isn’t clogging your arteries—your body makes its own cholesterol as needed. (More on dietary fat myths)

• You fuel your lifestyle with sugar (carbs). Sugar is optional. The body can make its own glucose through gluconeogenesis. Use carbs strategically—around workouts or high-stress events—to boost performance, not as a crutch. (Casey Means on food quality and insulin)

• Hydration is lubricant. Muscles, joints, brain function—they all run on fluid. Hydration is the easiest performance enhancer most people ignore. Your water needs vary by weight, training load, food intake, and environment—but 2–4 liters per day (plus electrolytes for active people) is a smart starting point. (Effects of hydration on performance)

• The best amount of alcohol is zero. Hard truth, I know. It wrecks sleep, wrecks hormones, wrecks performance. Everyone’s relationship to alcohol is different but I’m just stating the science: consuming it comes at a cost.

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Coaching Nutrition in the Real World

I’ve coached athletes, parents, execs, and everyday grinders for nearly two decades, and here’s the truth: you can’t out-supplement a broken diet, and you sure as hell can’t live your best life on low fuel. At Clay, we treat Fuel—what you put in your mouth and how your body processes it—as one of the five core elements of health. Not just because it impacts your weight or energy. But because it’s foundational.

I’ve worked with people who were frustrated with stubborn fat, unexplained fatigue, or foggy thinking. More often than not, the issue wasn’t a lack of effort—it was a mismatch between their fuel and their life. Once we shifted the balance—upped their protein, pulled back on sugar, rehydrated, cleaned up their gut—their whole system clicked into gear. Energy surged. Sleep improved. Workouts got easier. And food stopped being the enemy.

What We Mean by Fuel

At Clay, Fuel is more than “just nutrition.” It’s a matrix of gut health, nutrient status, and body composition—all tied to your unique lifestyle and physiology. Here’s how we break it down:

Micronutrients (via biomarker labs): Deficiencies in iron, magnesium, D, or B vitamins can tank energy and metabolism. We test and supplement where necessary—but always with the goal of titrating off. (See the role of micronutrients)

Body Composition (via InBody scans): This is your muscle mass, fat mass, and water content. We use it to guide macro mix strategies and lifestyle adjustments.

Gut Health (via Wheat Zoomer or GI MRI): Your gut microbiome influences everything from digestion to immunity to mood. We design interventions to restore balance. (More on gut health)

Sample of a Macronutrient optimization plan that my clients and I work together to adhere to through a combination of advanced assessment, 1 on 1 lifestyle coaching, and helpful tech.

Macronutrients, Micronutrients, and Calories 101

To fuel for life—not just survival—you need to understand how your body uses food. At Clay, we use advanced biomarker testing to assess your baseline and help you set personalized targets for:

• Calories: Too low, and you’ll burn out. Too high, and you store excess fat. Your target depends on your goals, lifestyle, and training load.
• Protein: We shoot for 0.8–1.2 grams per pound of lean body mass depending on muscle goals. This keeps your body in repair-and-build mode.
• Fats: Essential for hormone production, cellular health, and absorbing fat-soluble vitamins. Quality is key—think olive oil, avocados, grass-fed animal fats.
• Hydration: Your body is 60–70% water. Dehydration undermines every other intervention.
• Micronutrients: From magnesium and zinc to B vitamins and omega-3s, these play key roles in metabolism, cognition, immune health, and recovery. Testing helps us know when and how to supplement. (Micronutrients in immune health)

Fueling Is a Biomarker Conversation

We don’t wing it. We use comprehensive testing as part of your Clay Assessment to understand your metabolic status, nutrient levels, inflammation markers, and more. From there, we personalize your fuel targets—protein, calories, fats, and hydration—to fit your physiology and goals. No guesswork. Just clarity.

We’ve been inspired by experts like Dr. Casey Means who’ve called out the devastating effects of ultra-processed foods and the misinformation that’s shaped our food supply. Our approach is to bring truth to the table—literally—and coach our clients back to what’s real.

How We Train Your Metabolism

Fuel doesn’t exist in a vacuum. At Clay, we tie your nutrition strategy to your training program and biomarker data. That means:

• Fueling workouts with carbs to maximize insulin efficiency
• Spending most training time in Zone 2 to become fat-adapted
• Keeping sugar low outside of training to minimize chronic inflammation

Here’s the kicker: the body can’t store fat without insulin. And insulin only spikes when sugar is present. So when you keep carbs low and move your body regularly, you literally shift your metabolism toward fat-burning. That’s how we create clients who don’t just lose weight—they become high-performing machines with bulletproof immune systems.

Clay’s Philosophy: Food as Medicine, Fitness as Medicine

What sets Clay apart? We don’t guess. We test. We integrate data from your blood, your gut, and your body composition to build a plan that works with your biology—not against it.

We help you:

• Prioritize protein and optimize your macro mix
• Identify and correct nutrient deficiencies
• Train your metabolism to burn fat efficiently
• Use food to power your workouts and recover from them
• Get off the sugar-crash rollercoaster

This is more than diet advice. It’s a total reset. Because when you fuel right, every other part of your life levels up—sleep, sex, strength, cognition, confidence. You stop feeling like you’re chasing energy and start living like you own it.